Why I Built rexjones.me

Why I Built rexjones.me

Rex Jones··2 min read

I built six travel sites, a cold email tool, a color-grading SaaS, an SEO engine, a photography business, and a general contracting practice for other people's websites. Ask me what any single one of them looks like from the outside and I can tell you. Ask me for one link that shows all of it at once, and until this week, I didn't have one.

That's a strange thing to notice about your own work. Not that the projects didn't exist. They were all live, all real, all doing what they were built to do. Zion Travel was pulling in real visitors. PitchFlare had a working product behind it. Color Engine and LUXII were shipping. Jexii was quietly running the SEO side of most of it. But if you wanted to see the shape of what I actually build, you had to already know to go looking for six or seven different domains, and even then you'd only be seeing each one in isolation, dressed up for its own audience.

I noticed it because I kept explaining myself in conversations. Someone would ask what I do and I'd start listing things, and halfway through the list I'd realize I sounded like I was reading off a spreadsheet instead of describing a body of work. A resume does that. A resume is a claim about what you can do, backed by a list of places you've done it. What I actually wanted to point at was simpler and harder to fake: here's what's live right now, go look at it yourself.

Building the Hub Out of the Thing I Already Had

The timing wasn't an accident. The day before I started this site, I pulled the shared platform underneath Zion Travel out into its own thing — stripped every travel-specific assumption out of it, left the admin panel, the CMS, the blog engine, the SEO tooling, and called it Tungsten Core. That's the reusable foundation every one of my sites runs on now, six travel directories included. Once that separation existed, standing up a new site on it took a day instead of a month, because the everything a site needs was decided already.

So the day after, I did the obvious thing and pointed that same foundation at myself. Not a travel niche, not a SaaS niche, just a personal project hub with a projects table instead of a niche content type. The tagline I landed on is about as unambitious as taglines get: everything I'm building, in one place. That's genuinely the whole pitch. I'm not trying to convert anyone into a client here. I don't have a contact form optimized to capture leads for this one. I just wanted a page that tells the truth about what's actually running.

There's a version of this site that would have been a portfolio in the old sense — logos, case studies, a paragraph of results for each one written to make the work sound more impressive than it was. I didn't want that, partly because I don't think it would have held up, and partly because I've read enough of that kind of writing on other people's sites to know exactly how empty it feels from the other side of the screen. If a project is worth showing, it should be able to survive being described plainly.

What This Actually Is

So what's live here right now is a straightforward list: the travel sites, the SaaS products, Jexii, the photography business, the general contracting work under Lantern Row. No rankings, no "featured" badge inflating one project over another because it happens to be the newest. Just what's real, updated as things change, including the projects that are still half-finished, because half-finished is also true.

I'm planning to use this space to actually write about the work too — not the marketing version of it, the real version. What broke. What I'd do differently. The bug that ate an afternoon. The decision that looked smart in June and looked less smart by August. If you're the kind of person who reads devlogs for the parts other people leave out, that's what I'm aiming for here. If you're just here to see what I've actually shipped, the project list does that job on its own.

Either way, welcome. This is the one link now.