Résumé

I'm a results-driven digital marketer with years of hands-on experience creating and managing paid and organic social campaigns on platforms like Facebook, Instagram, TikTok, Google Business, and YouTube. I've handled budgets of all sizes, implemented geo-targeted strategies, and leveraged data-driven insights to maximize ROI. Working closely with sales, brand, marketing, and operations teams, I unify messaging and deliver high-performing campaigns. My approach blends creative storytelling with advanced analytics (Google Analytics, Meta Ads Manager, Google Ads Manager) to develop engaging content, optimize spend, and provide actionable insights. I'm a self-motivated team player who thrives on innovation, continuous improvement, and measurable growth.

Core Competencies

  • Paid Social Strategy — Meta Ads Manager, TikTok Ads Manager, YouTube
  • Budget & ROI Management — campaign oversight, spend optimization
  • Cross-Functional Collaboration — Sales, Brand, Marketing, Ops, Socials
  • Audience Segmentation & Targeting — geo-fencing, funnel strategies
  • Campaign Analytics & Reporting — Google Analytics, Google Ads Manager, SEMRush, Search Atlas
  • Content Production & UGC Management — influencer collaborations, creative asset oversight
  • Project Management — scheduling, resource allocation, quality control
  • Creative Storytelling & Brand Voice — social content, digital media, copywriting

Experience

Digital Media Director — 5 Star Helicopter Tours

Full Time · Jan 2024 – Present

Own the end-to-end strategy and execution of paid social media and digital marketing campaigns on Meta, TikTok, and YouTube to align with business objectives and strengthen brand positioning. Collaborate with company management, in-house creatives, and external influencers to produce high-impact content, implementing geo-fencing tactics to reach targeted markets. Analyze key metrics via Google Analytics, Meta Ads Manager, and other tools to provide stakeholders with actionable insights, budget recommendations, and performance reports.

Senior Staff Writer — Fstoppers

Part Time · Jul 2017 – Present

Drive content strategy within the photography and videography sphere by pitching, researching, and producing articles that engage a large, diverse audience. Collaborate with editorial and marketing teams to ensure brand consistency, using insights from reader feedback and traffic analytics to shape future topics. Leverage SEO best practices — keyword research, metadata, on-page optimization — to increase article visibility, enhance audience growth, and contribute to Fstoppers' standing as a leading media platform. Integrate multimedia (photos, videos, social snippets) to deliver engaging storytelling that resonates with enthusiasts and professionals alike.

Executive Brand Manager — Mad Moose Rentals

Full Time · Nov 2020 – Dec 2023

Developed and led multi-channel paid media strategies (Facebook, Instagram, Google Ads, YouTube) to grow brand awareness, overseeing seven-figure annual marketing budgets. Utilized SEMRush, Google Business Manager, and social channels to monitor SEO, manage campaigns, and optimize cross-platform engagement. Coordinated user-generated content campaigns and influencer partnerships to produce authentic storytelling and leverage brand advocacy. Mentored a creative team of photographers, videographers, and social media specialists; ensured consistent brand voice across all content.

Chief Financial Officer — Artisan Homes

Full Time · Oct 2022 – Feb 2023

Partnered with the CEO to guide financial strategy, budgeting, and operational planning for the Pecan Valley Resort project, ensuring alignment with Artisan Homes' vision for a premier master-planned community. Single-handedly developed three new websites, from concept to launch, showcasing Artisan Homes' offerings, optimizing user experience, and integrating lead-generation tools. Launched comprehensive SEO initiatives for the newly built sites, improving search visibility and driving qualified traffic. Created all original marketing content — blog posts, social campaigns, brochures — establishing a cohesive brand message.

Field Technician — Western Tower Site Services

Full Time · Mar 2019 – Nov 2020

Traveled extensively across UT, AZ, OR, and WA to maintain cell tower sites, including vegetation control, debris removal, and pesticide application. Documented site conditions through comprehensive reporting and photography to ensure operational integrity and safety. Adapted to seasonal project demands, reflecting dedication to preserving service quality during critical periods.

Recruit State Trooper — Arizona DPS

Full Time · Jan 2019 – Mar 2019

Attended the Phoenix Regional Police Academy, aspiring to serve as a State Trooper. Demonstrated academic excellence and top-tier fitness performance prior to medical dismissal for an injury. Cultivated resilience, discipline, and public service values through rigorous law enforcement training.

Carpenter — Quarter Sawn Custom Doors

Full Time · Jan 2018 – Dec 2018

Transformed rough-sawn lumber into high-end custom doors, merging functionality with aesthetic craftsmanship. Maintained close attention to detail and quality, ensuring each piece met client specifications and elevated home design. Reinforced teamwork and workflow efficiency while fulfilling complex custom orders.

Reserve Firefighter — City of Saint George, Utah

Volunteer · Jan 2018 – Dec 2018

Served in an on-call capacity, responding via pager to local emergencies and firehouse needs. Supported firefighting operations and provided assistance at traffic collisions and other urgent incidents. Strengthened community well-being through dedicated volunteer service and swift emergency response.

Health Coach Coordinator — Balance of Nature

Full Time · Dec 2017 – Jun 2018

Updated customer orders and payment details while delivering high-touch support via phone and email. Collaborated with management to streamline departmental workflows and improve operational efficiency. Maintained a focus on customer satisfaction and process optimization to elevate service standards.

Video Editor — Ydraw

Full Time · Aug 2012 – Dec 2017

Created dynamic visual content by combining art, animation, sound design, and music. Specialized in Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator, InDesign, Audition, Media Encoder, Prelude) and Final Cut Pro. Produced marketing videos, 2D/2.5D animations, and graphic designs that drove client engagement and brand storytelling.

Additional & Self Employment

Rex Jones Photo — Freelance / Ongoing

Oct 2010 – Present

Provide commercial photography, videography, and branding solutions to various clients. Manage Google Business, SEO strategies, and social media campaigns to expand client reach. Consistently deliver creative content that aligns with brand aesthetics, reinforcing customer loyalty and recognition.

Rex Jones Portraits — Freelance / Ongoing

Oct 2010 – Present

Portrait photography built around authentic storytelling, rich colors, and compositions that capture real, expressive moments. I specialize in balancing natural lighting to produce images that grab attention while showcasing subtle moods and a refined aesthetic, thoughtfully guiding posing, framing, and location choices so every portrait feels true to the subject's personality, confidence, and beauty. Meticulous in post-processing with Lightroom and Photoshop, delivering vibrant, polished portraits with tasteful, natural retouching — comfortable across lifestyle, editorial fashion, intimate boudoir, children's portraiture, and clean professional headshots.

Additional Skills & Tools

  • Analytics & Reporting: Google Analytics, Google Search Console, Google Ads Manager, Meta Ads Manager, TikTok Ads Manager
  • Marketing Applications: Google Business Manager, SEMRush, MailChimp
  • Design & Editing: Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator, Lightroom, InDesign), DaVinci Resolve, Final Cut Pro
  • Project Management & Communication: MS Office (Word, Excel, PowerPoint), Slack, Discord, Google Drive
  • Soft Skills: Team leadership, stakeholder communication, data-driven decision-making, adaptability, continuous learning