Building in Public
Creating an AI Assistant That Actually Sounds Like You
I found out something uncomfortable a couple weeks ago: an AI can sound completely fine and still not sound like me. Not wrong, not broken, just... generic. It
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Build logs, deep-dives, and notes on what I'm making.
Photography & Travel
How I Built a Travel Directory Site Platform from One Template
I launched Zion Travel first, and I built it the way you build anything the first time: by hand, one decision at a time, with no idea which of those decisions
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Tools & Workflow
Running Content Ops Across Five Sites With One AI Coding Assistant
I run content operations across five real, live sites right now. A cold-email SaaS. A color-grading SaaS. A newer SaaS product still finding its feet. A
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SEO & Growth
SEO Automation Tools: How Jexii's Weekly Content Suggestion Engine Works
Jexii is the SEO engine I built to run underneath my own sites, and one of its quieter features is a thing I call the weekly content suggestion. Every Monday,
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SEO & Growth
Color Grading Bug: How FAQ Schema Broke on Color Engine
I found this bug by accident, which is how I find most of my worst bugs. I was running a routine content sweep across Color Engine, checking that nothing on
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Building in Public
Building PitchFlare's Email Marketing Content Pipeline From Zero
PitchFlare's blog had two posts on it. Two. The tool itself was live, people were sending cold email through it, and the marketing site sat there with a couple
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Tools & Workflow
LUXII: Building a Site With SEO Automation Tools From Zero
LUXII was one of those sites that technically existed and practically didn't. Two blog posts, both old enough that I'd forgotten writing them. No keyword
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Building in Public
How Zion Travel's Travel Directory Site Evolved Into a Platform
Zion Travel was never supposed to become a platform. It was supposed to be a travel directory site, full stop. Listings, towns, a map, some SEO plumbing to get
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Building in Public
Why I Built rexjones.me
A personal project hub for everything I'm building, from fifteen travel sites to an SEO engine to a photography business, a real record of what's live.
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